Emotional connections
Brands transcend once they succeed in emotionally connecting with their customers. Smells have a significant effect on the way we think and feel. Scents, when used strategically, can become powerful tools for sales and businesses, helping to create memorable experiences and positive associations in people’s minds. MSD scents will complement buyers’ multisensory experience, by increasing your brand awareness and generating strong mental affiliations.
Signature scent
Businesses need their own distinguishing scent. For that purpose, they have to find out what they want to convey with their scent. Scent selection will depend on the brands intentions: whether they desire to make customers feel relaxed, happy and ready to do business. The aim of the selected scent is to act as a brand identifier so that customers create an immediate link to associate the smell with the brand. In MSD, we want to guide you through the process of finding your perfect scent match and creating your unique scenting brand concept.
